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Lauritz Knudsen

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I designed an intuitive design tool that allows users to easily create customized signage boards tailored to their specific requirements.

I redesigned the Lauritz Knudsen website, driving a brand and usability refresh to establish a modern, intuitive online presence.

The Client

Lauritz Knudsen Electrical and Automation is a pioneering electrical and automation brand with a rich legacy of over 70 years in India.

Business need

The website required a complete refresh to address their rebrand and usability and information architecture challenges across the site. The broader goal was to create a modern, intuitive, and user-friendly experience that would elevate the brand's digital presence.

Example: The brand required a structural solution to significantly improve the post-purchase experience and reduce service inquiry lead time by making technical diagnostics, error code lookup, and comprehensive FAQ answers instantly and efficiently accessible directly on the PDP.

My Role & Design Solution

As the UI/UX Designer, I led the end-to-end design of the interactive platform. My goal was to make it simple enough for beginners while still powerful for advanced users.
Key design contributions included:

Design canvas: Built a drag-and-drop editor where users can arrange text, icons, and shapes in real time.
Live preview: Added instant feedback so users could see colors, brightness, and effects as they designed.
Design system: Created reusable building blocks to keep the product consistent and easy to expand later.
User flows: Simplified steps for signing up, saving, and exporting designs so users wouldn’t drop off.
Cloud-ready UI: Shaped the interface to work smoothly with the new cloud-based backend.

My Role & Design Solution

I established a scalable, user-centric information architecture for key functional areas of the website. For example, the specific user flows and UI patterns for accessing critical post-purchase support resources.

Implemented powerful, context-aware search, sort, and filtering mechanisms within the support sections to reduce manual browsing and drastically improve information retrieval speed.
Transformed the PDP by introducing dedicated, utility-focused tabs (Diagnostics and FAQ).

Impact & Results

Reduction in Call Volume, Increase in Self-Service Adoption Rate (measured by unique views of the Diagnostics and FAQ tabs), Improvement in Customer Effort Score (CES)

Screens

Screen 1 : Create

Product Entry
Users arrive at this section after scanning the product's QR code or accessing its product details.
Troubleshooting & Support
Users can explore recommended remedies based on the identified causes of the issue. They can also access relevant documentation and FAQs to find detailed guidance for the specific problem they are experiencing.
Compatible Parts
Users can view all compatible parts and accessories associated with the product, making it easier to identify the correct replacement or supporting components.

Diagonstic tab

Users can search for a specific issue using an error code or a problem description. The system then displays the relevant diagnostic information, helping users quickly identify the cause and access the necessary details in one place.

FAQ

Users can browse frequently asked questions related to the product or search for specific topics. The section provides quick, easy-to-understand answers to common issues, helping users resolve problems without needing additional support.

FAQ Expanded

Each FAQ can be expanded to reveal detailed explanations, step-by-step guidance, and additional resources. This allows users to access complete information without leaving the page, making troubleshooting faster and more intuitive.

Mobile Screens

mobile-first, responsive approach, ensuring technicians and users can access critical search and diagnostic tools efficiently on any handheld device in the field.

Conclusion

To be done

Conclusion

This case study highlights just one part of a much larger product experience. Beyond the diagnostic and support modules, I designed multiple end-to-end user flows across the platform, focusing on creating intuitive, scalable, and user-centered experiences. Each flow was crafted to simplify complex processes, improve usability, and ensure a seamless experience for different user roles and scenarios.